AFUSAT ADEBAMBO

Social Media Manager
NG.

About

Results-driven Social Media Manager with 3 years of experience in digital marketing and communications, specializing in building brand presence and driving audience engagement across Instagram, TikTok, and other platforms. Proven track record of achieving significant organic follower growth, high engagement rates, and measurable results in entertainment, e-commerce, and service sectors. Adept at content strategy, influencer outreach, and performance analytics to execute cross-platform campaigns that align with strategic goals.

Work

Best Wife Project
|

Social Media Coordinator

Malta, Europe

Contract

Summary

Managed the Instagram presence for a lifestyle competition featuring 30 participants - which included setup and full page optimization.

Highlights

Curated content materials for social media platforms across multiple formats (carousel slides, participant introduction posts, and short-form video editing with voiceovers, hooks and CTAs).

Drove 7,400 impressions on Instagram within three days of launch. Also handled influencer and creators outreach via emails to secure partnership opportunities.

Saro Entertainment
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Creative Social Media & Marketing Associate

London, United Kingdom

Summary

Spearheaded digital marketing and creator-influencer outreach campaigns, executing paid strategies to boost new releases and support brand goals.

Highlights

Spearheaded TikTok digital marketing and creator-influencer outreach campaigns, boosting new releases by 15% in streams among Gen Z audiences.

Managed creative shoot direction (contents, including weekly newsletters, social media posting, calendar management) whilst executing paid marketing strategies aligned with brand goals and artist voice.

Designed a minimum of 10 branded graphics and newsletters monthly, including Electronic Press Kits, flyers, and posters, leveraging Canva and Adobe Creative Suite.

Contributed to data-driven decision-making by conducting market research, audience demographic analysis, and comprehensive campaign performance reporting.

Eze_Oringo
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Social Media & Digital Content Manager

Lagos, Nigeria

Full time

Summary

Drove significant social media presence growth and audience engagement through strategic content and trend identification.

Highlights

Achieved a 110% growth in client's social media presence through strategic content publishing, trend identification, and compelling storytelling that resonated with diverse audiences.

Managed social media pages, acquiring 8,016 organic followers in nine months, building a loyal community and expanding Instagram page reach to millions.

Optimized content strategy and increased brand engagement by tracking post performance with in-app analytics and Buffer, conducting A/B tests for enhanced visibility.

Oversaw branded design creation using Canva and Adobe, crafting engaging captions that boosted post engagements (likes, shares, comments, reposts) by 10% per post.

Deyemiparfumshop
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Online Business Manager & Brand Strategist

Lagos, Lagos State, Nigeria

Summary

Developed and executed comprehensive social media strategies, enhancing online presence and driving consistent sales growth.

Highlights

Developed and executed comprehensive Instagram and TikTok strategies, including paid ads and organic content, enhancing online presence by 55% and driving consistent sales growth.

Managed weekly and monthly content calendars, curating high-quality photography, videos, and story content, achieving an average engagement rate of 80% per post.

Optimized Google Business Profile to enhance brand visibility and connect with potential buyers, resulting in an average 4.7/5 rating.

Managed end-to-end remote business operations, from branding to logistics and customer interactions, contributing to a 90% customer satisfaction rating.

Education

Lagos State University (LASU)
Lagos, Lagos State, Nigeria

Bachelor of Science

Mass Communication

Certificates

Certificate in Professional Diploma in Social Media Management & Advertising

Issued By

Digital Marketing Skill Institute

Certificate in SMM Social Media Marketing Professional

Issued By

Institute of Management, Technology and Finance

Certificate in Executive Virtual Assistance

Issued By

TechCrush

Certificate in Social Media Marketing

Issued By

Jobberman Nigeria

Certificate in Digital Marketing Strategy

Issued By

Simplilearn SkillUP

Certificate in Soft skills training

Issued By

Propel-Jobberman Nigeria

Certificate in Business Analysis and Process Management

Issued By

Coursera

Certificate in Interpersonal Communication

Issued By

Atingi

Certificate in Customer Service for Businesses

Issued By

Atingi

Skills

Area of Expertise

Digital marketing, Social Media Management, Content Creation, Virtual Assistance, Creative Writing, Branding & Media Communication.

Technical Tools

Ms Office, Google Workspace, Scheduling (media & emails), Communications (Asana, Slack, Clickup).

Soft Skills

Attention to detail, Innovation & Creativity, Analytical & Critical thinking, Communication & Accountability, Time Management, Organization.